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Experience

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Symbolic representation of gears and tools, for the category of Manufacturing Training & Documentation Experience.

Manufacturing

  • Skellefteå, Sweden

    Impact Summary: Developed and standardized manufacturing training content for a European battery cell gigafactory scale-up, accelerating factory operator onboarding and audit compliance.​

    Industry or Service: Battery Cell Manufacturing / Workforce Training / Manufacturing Documentation / Audit Readiness​

    Client Info: European mid-market battery OEM specializing in prismatic Nickel-Manganese-Cobalt battery cells, packs, and energy storage systems​

    Duration & Engagement Type: 12 months / Independent contract

    Results:

    • Provided specialized support during a critical scale-up phase, focusing on creating training content and machine work instructions essential for meeting auditing and compliance requirements for manufacturing documentation (VDA 6.3, IATF 16949, ISO 9001/14001). 

    • Authored 2,000+ pages (200,000+ words) of cell manufacturing shop floor training, including slurry mixing, electrode coating, calendaring/pressing, and notching. 

    • Developed a standardized approach for creating visual training content for machine operation, which was adopted company-wide for all future planned Northvolt sites at the time. 

    • Contributed general manufacturing expertise to revise 200+ standard work instructions spanning the cell manufacturing process.

  • Germany

    China

    Impact Summary: Supported manufacturing documentation and operational readiness for a European battery cell gigafactory scale-up, integrating global best practices to accelerate workforce qualification during production ramp-up.

    Industry or Service: Battery Cell Manufacturing / Production Ramp-up / Global Knowledge Transfer

    Client Info: European battery OEM focused on high-volume prismatic cell production for the global electric vehicle market

    Duration & Engagement Type: 34 months / Direct Employment

    Results:

    • Supported global gigafactory planning, including equipment FAT / SAT / commissioning quality gates and supplier documentation revisions.

    • Developed 500+ pages of machine-specific technical content and 5+ hours of video walkthroughs to train production.

    • Standardized a shop-floor training framework to scale and localize operator qualification programs across global operations.

  • Shanghai, China

    Impact Summary: Transformed battery cell production and quality management, boosting yields, compliance, and team performance at battery OEM’s main Chinese contract manufacturing site.

    Industry or Service: Battery Cell Manufacturing / Production / Operations

    Client Info: North American mid-market battery OEM specializing in cylindrical Lithium-Iron-Phosphate battery cells, packs, and energy storage systems

    Duration & Engagement Type: 24 months / Independent contract

    Results:

    • Increased final cell yield by 7.5% through targeted improvements in filtration, environmental control, and maintenance scheduling.

    • Managed and developed a 14-person production team across multi-shift operations, reducing turnover by roughly 33%.

    • Enhanced OEM–contract manufacturer communication and audit readiness, reducing compliance-related rework by nearly 50% and improving audit readiness.

  • Shanghai, China

    Impact Summary: Directed the full design and planning of a $150M lithium-ion battery cell production line in China, delivering on-time execution and regulatory approval for a battery OEM.

    Industry or Service: Battery Cell Manufacturing / Factory Process Design

    Client Info: North American mid-market battery OEM specializing in cylindrical Lithium-Iron-Phosphate battery cells, packs, and energy storage systems

    Duration & Engagement Type: 12 months / Independent contract

    Results:

    • Coordinated 20+ equipment suppliers and construction partners, maintaining 100% timeline integrity and achieving project scope within 4% of budget.

    • Defined and validated utility and infrastructure requirements, ensuring 100% uptime readiness for all production equipment.

    • Authored comprehensive environmental compliance documentation, securing regulatory approval (Environmental Impact Assessment) on first submission.

  • USA (Nationwide)

    Impact Summary: Drove digital transformation and Lean adoption across 15 US manufacturing sites, delivering record productivity gains, labor savings, and unlocked capacity.

    Industry or Service: SaaS for Manufacturing / Lean Operations / Shop-floor Coaching / Executive Coaching

    Client Info: Various US-based mid-market manufacturing facilities (food, beverage, nutraceuticals, and consumer packaged goods)

    Duration & Engagement Type: 18 months / Consulted via US/UK-based agency

    Results:

    • Coached 15 US-based manufacturers to increase production line efficiencies by at least 8% up to 92%, and to reduce downtime by up to 45%.

    • Led 20 Kaizen projects, delivering $6.5M+ in annual labor savings and $25M in potential capacity gains.

    • Coached Lean and CI cultural adoption among 2,000+ workers, increasing employee engagement and retention.

  • Las Vegas, USA

    Impact Summary: Implemented process automation improvements at a rare earth metal separation facility, improving production control and efficiency during a corporate restructuring phase (pre-bankruptcy workforce reduction).

    Industry or Service: Rare Earth Metals / Mining / Chemical Processes

    Client Info: North American industrial mining and materials company

    Duration & Engagement Type: 6 months / Independent contract

    Results:

    • Designed and implemented an automated defoamer system, reducing manual interventions by 30% and cutting labor-related downtime by 15%.

    • Debugged instrumentation and optimized PLC and SCADA logic, reducing reagent waste by 12%.

    • Supported continuous production of cerium during business transition into bankruptcy and reduction of onsite workforce.

  • USA (Nationwide)

    Ongkharak, Thailand

    Subang Jaya, Malaysia

    Impact Summary: Led Lean Manufacturing and digital workforce transformation for 7 new client factories in Thailand and Malaysia, while maintaining retention of ~60 existing US-based client sites, driving rapid productivity and cost improvements.

    Industry or Service: SaaS for Manufacturing / Lean Operations / Shop-floor Coaching / Executive Coaching

    Client Info: SE Asia-based enterprise manufacturing facilities and various US-based mid-market manufacturing facilities (food, beverage, nutraceuticals, and consumer packaged goods)

    Duration & Engagement Type: 30 months / Consulted via US/UK-based agency

    Results:

    • Improved plant productivity at 7 new SE Asia-based client sites by 8–15% within three months post-implementation.

    • Completed 12 SE Asia-based Kaizen projects, achieving $1.2M+ in annual labor savings and $6M in capacity gains.

    • Supported the retention of ~60 US-based manufacturing sites with ongoing coaching of both shop-floor operator level and executive leadership.

    • Standardized 500+ pages of operator coaching materials used company wide.

Symbolic representation of a computer with design principles, for the category Product Design and UX/UI

Product Design & UX/UI

  • Berlin, Germany

    Impact Summary: Led a full UX and product redesign of an electric vehicle charging app, dramatically improving usability, satisfaction, and product adoption.

    Industry or Service: B2C / E-Mobility / EV Charging / SaaS / Mobile Apps / iOS / Android

    Client Info: European manufacturer of electric vehicle chargers

    Duration & Engagement Type: 24 months (Senior Product Designer)

    Results:

    • Led end-to-end redesign of the mobile app (iOS & Android), increasing user satisfaction from 30% to 80%+.

    • Improved task success rates from 40% to 90%, significantly reducing user friction.

    • Ran 40+ design reviews, aligning product, engineering, and business teams under a tight 6-month delivery timeline.

    • Implemented UX research, analytics, and Google HEART metrics, reducing user-reported issues by 50% and enabling faster iteration.

  • Munich, Germany

    Impact Summary: Designed and validated next-generation home energy management experiences, combining deep user research with data-driven UX to launch new products and subscription services.

    Industry or Service: B2C / Smart Home / IoT / Consumer Electronics

    Client Info: European market leader in smart thermostats and AC control systems

    Duration & Engagement Type: 12 months (Senior Product Designer)

    Results:

    • Delivered a fully validated app prototype in under 6 months, based on 30+ user interviews and usability tests.

    • Designed scalable data visualization systems for complex energy data across 30+ screens.

    • Created a personalized onboarding for the target users, increasing feature engagement by 70%.

    • Led UX for a new subscription-based service, improving conversion rates by 20% through integrated upsell flows.

  • Tehran, Iran

    Impact Summary: Led user research and growth-focused product design for Iran’s fastest-growing navigation app, increasing engagement and revenue through data-driven UX and behavioral insights.

    Industry or Service: Mobile Apps / B2C / iOS / Android / Navigation / Mapping

    Client Info: 6M+ user navigation platform in Iran

    Duration & Engagement Type: 6 months (Senior User Researcher & Product Designer)

    Results:

    • Increased user engagement from 40% to 65% by redefining UX writing and Tone of Voice.

    • Conducted 100+ usability tests, surveys, and interviews, shaping high-impact improvements to the Point of Interest feature.

    • Improved research and analytics team productivity by 30% through better collaboration and qualitative analysis workflows.

    • Drove 10% revenue growth by identifying and activating new user personas.

  • Tehran, Iran

    Impact Summary: Led UX strategy, design system, and product design across large-scale fintech and insurance platforms, improving retention, onboarding, and operational efficiency for tens of millions of users.

    Industry or Service: SaaS / Mobile Apps / B2C / B2B / iOS / Android / Fintech / Insurance

    Client Info: 60M+ user super application (ride-hailing, delivery, travel, payments)

    Duration & Engagement Type: 30 months (Lead Product Designer)

    Results:

    • Led and mentored a 6-person UX team, strengthening cross-functional collaboration and Agile adoption.

    • Reduced payment default rates by 30% through redesigned onboarding and user profile flows.

    • Increased user retention by 10% by analyzing behavioral data from 20,000+ users.

    • Implemented Agile UX workflows, improving team communication efficiency by 54% and accelerating delivery.

Some of the teams we've collaborated with during our careers:

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Firoozeh Flow

Berlin, Germany

hello@firoozehflow.com

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