High-clarity training and human-centered design, from production lines to product screens
Our Services
We coach manufacturing teams to apply a UX lens to technical knowledge, transforming overwhelming documentation into high-clarity training and qualification strategies that ensure operational readiness.
We coach your team to clearly distinguish between "having a manual" and "having a qualified operator" by designing structured, blended learning architectures. Instead of fragmented training, we provide a framework that distinguishes between theoretical knowledge and hands-on performance, ensuring your operators understand the why and how, not just the what. By role-playing as the end-user and stress-testing your materials against various experience levels, we help you identify knowledge gaps and transform raw technical data into cohesive, accessible learning tools that work under real-world requirements.
We coach your team to move beyond "check-the-box" training by evaluating your existing Qualification Matrix through a lens of operational reality. Instead of building templates, we guide you in auditing your own skills-tracking to confirm that it reflects the high-impact tasks and technical competencies truly required for shop-floor success. We provide the framework to define what manufacturing readiness looks like at different tiers, distinguishing between an operator who can perform tasks under supervision versus one capable of independent troubleshooting and qualifying others. This approach ensures your validation process is a reliable roadmap for workforce readiness.
We coach your team to navigate the overwhelming volume of equipment supplier documentation by applying a UX lens, effectively separating high-impact technical knowledge from low-value noise. You will grow confidence in evaluating dense FAT/SAT manuals to extract the critical information your operators actually need for daily success. We provide the framework to evaluate and restructure what is often overly technical content into clear, user-centered training materials or streamlined documentation. This ensures your team possesses a clear knowledge source, empowering you to maintain internal training independence long after the supplier has left the site.
We coach your team to eliminate "document bloat" and administrative friction by applying User-Centered Design to your Standard Operating Procedures (SOPs) and Work Instructions. Instead of dense, over-formatted manuals that gather dust, we provide the framework to distill complex manufacturing systems into lean, high-clarity guides that prioritize the operator’s mental model. You will learn to audit your existing document library through an end-user lens, identifying where redundant labeling and technical noise hide the critical path to safety and efficiency. This approach ensures your documentation isn't just a checkbox for a formal audit, but a functional, reliable tool that empowers operators at any experience level to perform tasks with total precision.
How Do We Work?
How Do
We Work?
Remote Coaching
Daily Packages
Any of our services, from redlining supplier documentation to product design sprints, can have high-impact progress in a single day. Instead of giving you with a cliché consulting presentation or list of ideas, we prefer to coach you through the solution in real-time.
› Pre-Alignment: A 30-minute call to define your exact goals.
› Deep Dive: 2 hours of independent expert review of your materials before we meet.
› The Session: A 6-hour series of collaborative video calls to guide your content or strategy.
(from €1,499)
Custom
Engagements
Sometimes there is simply too much to do in one day, or your project requires a more hands-on approach. Whether it is an extended series of remote sessions or planning an onsite audit, we build a custom roadmap that fits your specific goals, timeline, and technical requirements.
We partner with you for the long haul to ensure your documentation, training, or design ecosystems are built for scale and total compliance.
Contact us today to begin planning a comprehensive collaboration for your long-term projects.
(€ based on scope)
Find Your
Flow
Not sure which format fits your current needs? Let's have a 15-minute call to discuss your documentation, training, or design challenges. No jargon, no pressure, and no cost... Just a quick alignment to see how we can help you build skills or design solutions that last. Let's have a call, and we can find your flow together.
Some of the teams we've collaborated with during our careers:
Reviews & Industry Engagement
Based in Berlin, serving global manufacturing and tech, we aren’t your typical consultants. We are a husband-and-wife team on a mission to bring clarity to complex systems. By combining our unique strengths in manufacturing training, product design, and technical documentation, we serve as coaches who care deeply about your long-term results. We are friendly, down-to-earth, and believe in practicing exactly what we share.
As you’ll see in our shared gallery of recommendations and industry event highlights, we roll up our sleeves to ensure that the work we do together creates a lasting impact.
Let's get started
Translating complexity to bring clarity, from production lines to product screens
Ready to find your flow? Tell us about your project, from manufacturing readiness to digital product strategy. We’ll dive into the details together.
Issues with the form? Just email us: hello@firoozehflow.com
Firoozeh
[fee-ROO-zeh] noun
Persian for turquoise, a stone symbolizing clarity and calm direction
Flow
[floʊ] verb
A state of clarity in motion, where complexity becomes intuitive
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Manufacturing
Skellefteå, Sweden
Impact Summary: Developed and standardized manufacturing training content for a European battery cell gigafactory scale-up, accelerating factory operator onboarding and audit compliance.
Industry or Service: Battery Cell Manufacturing / Workforce Training / Manufacturing Documentation / Audit Readiness
Client Info: European mid-market battery OEM specializing in prismatic Nickel-Manganese-Cobalt battery cells, packs, and energy storage systems
Duration & Engagement Type: 12 months / Independent contract
Results:
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Provided specialized support during a critical scale-up phase, focusing on creating training content and machine work instructions essential for meeting auditing and compliance requirements for manufacturing documentation (VDA 6.3, IATF 16949, ISO 9001/14001).
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Authored 2,000+ pages (200,000+ words) of cell manufacturing shop floor training, including slurry mixing, electrode coating, calendaring/pressing, and notching.
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Developed a standardized approach for creating visual training content for machine operation, which was adopted company-wide for all future planned Northvolt sites at the time.
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Contributed general manufacturing expertise to revise 200+ standard work instructions spanning the cell manufacturing process.
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Germany
China
Impact Summary: Supported manufacturing documentation and operational readiness for a European battery cell gigafactory scale-up, integrating global best practices to accelerate workforce qualification during production ramp-up.
Industry or Service: Battery Cell Manufacturing / Production Ramp-up / Global Knowledge Transfer
Client Info: European battery OEM focused on high-volume prismatic cell production for the global electric vehicle market
Duration & Engagement Type: 34 months / Direct Employment
Results:
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Supported global gigafactory planning, including equipment FAT / SAT / commissioning quality gates and supplier documentation revisions.
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Developed 500+ pages of machine-specific technical content and 5+ hours of video walkthroughs to train production.
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Standardized a shop-floor training framework to scale and localize operator qualification programs across global operations.
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Shanghai, China
Impact Summary: Transformed battery cell production and quality management, boosting yields, compliance, and team performance at battery OEM’s main Chinese contract manufacturing site.
Industry or Service: Battery Cell Manufacturing / Production / Operations
Client Info: North American mid-market battery OEM specializing in cylindrical Lithium-Iron-Phosphate battery cells, packs, and energy storage systems
Duration & Engagement Type: 24 months / Independent contract
Results:
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Increased final cell yield by 7.5% through targeted improvements in filtration, environmental control, and maintenance scheduling.
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Managed and developed a 14-person production team across multi-shift operations, reducing turnover by roughly 33%.
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Enhanced OEM–contract manufacturer communication and audit readiness, reducing compliance-related rework by nearly 50% and improving audit readiness.
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Shanghai, China
Impact Summary: Directed the full design and planning of a $150M lithium-ion battery cell production line in China, delivering on-time execution and regulatory approval for a battery OEM.
Industry or Service: Battery Cell Manufacturing / Factory Process Design
Client Info: North American mid-market battery OEM specializing in cylindrical Lithium-Iron-Phosphate battery cells, packs, and energy storage systems
Duration & Engagement Type: 12 months / Independent contract
Results:
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Coordinated 20+ equipment suppliers and construction partners, maintaining 100% timeline integrity and achieving project scope within 4% of budget.
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Defined and validated utility and infrastructure requirements, ensuring 100% uptime readiness for all production equipment.
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Authored comprehensive environmental compliance documentation, securing regulatory approval (Environmental Impact Assessment) on first submission.
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USA (Nationwide)
Impact Summary: Drove digital transformation and Lean adoption across 15 US manufacturing sites, delivering record productivity gains, labor savings, and unlocked capacity.
Industry or Service: SaaS for Manufacturing / Lean Operations / Shop-floor Coaching / Executive Coaching
Client Info: Various US-based mid-market manufacturing facilities (food, beverage, nutraceuticals, and consumer packaged goods)
Duration & Engagement Type: 18 months / Consulted via US/UK-based agency
Results:
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Coached 15 US-based manufacturers to increase production line efficiencies by at least 8% up to 92%, and to reduce downtime by up to 45%.
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Led 20 Kaizen projects, delivering $6.5M+ in annual labor savings and $25M in potential capacity gains.
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Coached Lean and CI cultural adoption among 2,000+ workers, increasing employee engagement and retention.
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Las Vegas, USA
Impact Summary: Implemented process automation improvements at a rare earth metal separation facility, improving production control and efficiency during a corporate restructuring phase (pre-bankruptcy workforce reduction).
Industry or Service: Rare Earth Metals / Mining / Chemical Processes
Client Info: North American industrial mining and materials company
Duration & Engagement Type: 6 months / Independent contract
Results:
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Designed and implemented an automated defoamer system, reducing manual interventions by 30% and cutting labor-related downtime by 15%.
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Debugged instrumentation and optimized PLC and SCADA logic, reducing reagent waste by 12%.
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Supported continuous production of cerium during business transition into bankruptcy and reduction of onsite workforce.
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USA (Nationwide)
Ongkharak, Thailand
Subang Jaya, Malaysia
Impact Summary: Led Lean Manufacturing and digital workforce transformation for 7 new client factories in Thailand and Malaysia, while maintaining retention of ~60 existing US-based client sites, driving rapid productivity and cost improvements.
Industry or Service: SaaS for Manufacturing / Lean Operations / Shop-floor Coaching / Executive Coaching
Client Info: SE Asia-based enterprise manufacturing facilities and various US-based mid-market manufacturing facilities (food, beverage, nutraceuticals, and consumer packaged goods)
Duration & Engagement Type: 30 months / Consulted via US/UK-based agency
Results:
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Improved plant productivity at 7 new SE Asia-based client sites by 8–15% within three months post-implementation.
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Completed 12 SE Asia-based Kaizen projects, achieving $1.2M+ in annual labor savings and $6M in capacity gains.
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Supported the retention of ~60 US-based manufacturing sites with ongoing coaching of both shop-floor operator level and executive leadership.
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Standardized 500+ pages of operator coaching materials used company wide.
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Product Design & UX/UI
Berlin, Germany
Impact Summary: Led a full UX and product redesign of an electric vehicle charging app, dramatically improving usability, satisfaction, and product adoption.
Industry or Service: B2C / E-Mobility / EV Charging / SaaS / Mobile Apps / iOS / Android
Client Info: European manufacturer of electric vehicle chargers
Duration & Engagement Type: 24 months (Senior Product Designer)
Results:
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Led end-to-end redesign of the mobile app (iOS & Android), increasing user satisfaction from 30% to 80%+.
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Improved task success rates from 40% to 90%, significantly reducing user friction.
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Ran 40+ design reviews, aligning product, engineering, and business teams under a tight 6-month delivery timeline.
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Implemented UX research, analytics, and Google HEART metrics, reducing user-reported issues by 50% and enabling faster iteration.
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Munich, Germany
Impact Summary: Designed and validated next-generation home energy management experiences, combining deep user research with data-driven UX to launch new products and subscription services.
Industry or Service: B2C / Smart Home / IoT / Consumer Electronics
Client Info: European market leader in smart thermostats and AC control systems
Duration & Engagement Type: 12 months (Senior Product Designer)
Results:
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Delivered a fully validated app prototype in under 6 months, based on 30+ user interviews and usability tests.
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Designed scalable data visualization systems for complex energy data across 30+ screens.
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Created a personalized onboarding for the target users, increasing feature engagement by 70%.
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Led UX for a new subscription-based service, improving conversion rates by 20% through integrated upsell flows.
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Tehran, Iran
Impact Summary: Led user research and growth-focused product design for Iran’s fastest-growing navigation app, increasing engagement and revenue through data-driven UX and behavioral insights.
Industry or Service: Mobile Apps / B2C / iOS / Android / Navigation / Mapping
Client Info: 6M+ user navigation platform in Iran
Duration & Engagement Type: 6 months (Senior User Researcher & Product Designer)
Results:
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Increased user engagement from 40% to 65% by redefining UX writing and Tone of Voice.
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Conducted 100+ usability tests, surveys, and interviews, shaping high-impact improvements to the Point of Interest feature.
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Improved research and analytics team productivity by 30% through better collaboration and qualitative analysis workflows.
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Drove 10% revenue growth by identifying and activating new user personas.
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Tehran, Iran
Impact Summary: Led UX strategy, design system, and product design across large-scale fintech and insurance platforms, improving retention, onboarding, and operational efficiency for tens of millions of users.
Industry or Service: SaaS / Mobile Apps / B2C / B2B / iOS / Android / Fintech / Insurance
Client Info: 60M+ user super application (ride-hailing, delivery, travel, payments)
Duration & Engagement Type: 30 months (Lead Product Designer)
Results:
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Led and mentored a 6-person UX team, strengthening cross-functional collaboration and Agile adoption.
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Reduced payment default rates by 30% through redesigned onboarding and user profile flows.
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Increased user retention by 10% by analyzing behavioral data from 20,000+ users.
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Implemented Agile UX workflows, improving team communication efficiency by 54% and accelerating delivery.
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Zach | Manufacturing Training & Documentation
English
13 years experience
Factory training and documentation expert specializing in high-stakes manufacturing documentation and workforce qualification. Zach bridges the gap between complex machinery and human performance, having authored over 3,500 pages of technical training content and 300+ machine-specific Standard Work Instructions for global battery, chemical, and industrial process leaders. With deep experience in audit-heavy environments (including IATF 16949, VDA 6.3, ISO 9001/14001, and FDA 21 CFR Part 11), he ensures that training systems are not just intuitive for operators, but fully compliant for regulators. From leading factory launches in Germany and Sweden to coaching Lean principles in the US and Southeast Asia, Zach transforms dense technical requirements into scalable, high-clarity knowledge systems.
Marzie | Product Design & UX/UI
English, Farsi
11 years experience
An expert product designer with a focus on making complex digital ecosystems feel effortless. With a background leading end-to-end design for global tech firms, Marzie specializes in information architecture and scalable design systems that drive user engagement. She combines deep UX research with a high-fidelity visual aesthetic to solve complex product problems, ensuring every user interface is as intuitive as it is beautiful.